Industry look at data
China's construction machinery industry currently publicly releases data from three sources. One is the National Bureau of Statistics, the other is the China Construction Machinery Industry Association (hereinafter referred to as the Association), and the other is the various industry branches of the China Construction Machinery Industry Association.
First look at the two major indicators of revenue and profit. According to the statistics of the National Bureau of Statistics of more than 1,300 domestic enterprises above designated size, in 2014 the main business income of the construction machinery industry fell by 3.35%, and the profit fell by 8.55%. According to the association's statistics on 13 enterprise groups participating in the monthly reporting data, the main business income of the construction machinery industry fell by 9% in 2014, and the output fell by 4%. The overall situation is that both revenue and profit have fallen.
Look at the product. According to the data released by the National Bureau of Statistics, the output of excavators decreased by 13.82%, the output of loaders decreased by 13.28% in 2014, and the output of compaction machinery increased by 13.92% over the same period of the previous year.
According to association data, the total sales of excavators was 90,000 units, a decrease of 19%.
150,000 loaders were sold in earthmoving machinery, a year-on-year decrease of 17%;
The sales of bulldozers and graders fell by 18% and 8%, respectively.
The total sales volume of road rollers and compaction machinery was 14,000 units, a year-on-year decrease of 9%;
Asphalt pavers sold more than 1,700 units, down 15%.
Comparing these two sets of data, it is found that the output and sales of major products are all down. The reason for the increase in compaction machinery is mainly because this classification is a comprehensive concept.
Among the nine major products sold by the association, only two of them increased. Forklifts increased by 9.3%, and truck mounted cranes increased by 18%. Truck-mounted cranes were included in the statistical scope for the first time in 2014, mainly because their annual output reached more than 10,000 units for the first time. In addition, there have been many new railway constructions in the past two years, and the market price of tunnel boring machines has also been optimistic. In 2014, sales were 175 units, an increase of 12%.
Look at industry companies. As the largest excavator manufacturer in the Chinese market, Sany Heavy Machinery Co., Ltd. sold 13,000 excavators in 2014, a year-on-year decrease of 13%. An analysis of the top 30 companies in the Chinese excavation machinery market in 2014 found that only four of them increased year-on-year, basically all foreign brands such as Caterpillar, Kubota, and John Deere. The only domestic brand was Caterpillar. There is still cooperation background.
Almost all of the domestic brands experienced negative growth. There were 14 companies with a decline of more than 30%. Among them, 5 were Zoomlion, the industry leader, with a decline of 32%. And Shantui, the absolute leader of bulldozer manufacturers, saw a 17% drop in sales in 2014. XCMG Construction, the number one grader, saw a 16% drop in sales in 2014. Of the 16 major roller manufacturers, 10 declined, and 12 of the major paver manufacturers decreased by 7.
If the machinery industry still has the concept of moderate or slight growth, then the construction machinery industry is completely a dazzling negative number, which is incomparable to the situation of the rapid growth in recent years.